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The Ultimate Guide to Crafting a Powerful Product Description

2:25 pm GMT

March 8, 2022

Table of contents

Have you ever wondered how to write a product description that sells? A good description is the key to getting your products in front of potential customers. But crafting a solid description can be difficult. With so many details to include and so much information out there, it’s hard to know where to start.

Thankfully, we’re here with our ultimate guide to crafting the perfect product description. We’ve rounded up everything you need to know before starting this process–from what information should be included, how much detail is too much, and how to format your text–in this easy-to-read article. Now all you have left to do is put pen (or keyboard) on paper and get started!

Know your audience

The first step to writing a good product description is understanding your audience. Who are you describing the product for? Once you know the answer to this question, it’s easier to determine what information to include. For example, if your target audience is parents with children in grades K-5, you might want to mention age ranges, grade levels, and reading levels.

If your audience has the same interests as you do (i.e., they like to travel), then it might make sense to mention that in your description. You should also find out what language your audience prefers to read: for example, some may prefer Spanish over English.

Once you know who you’re marketing this product for, it’s easier to tailor the content of your description. Don’t get so caught up on including every detail–focus on what will be most relevant for that specific group of people.

Know your product

The first step in crafting a great product description is to know your product inside and out. You need to be able to answer these questions: What are the benefits of my product? Why do people need this? What problems does it solve? Who is this product for?

Make note of these thoughts before you start writing your product description. They’ll guide you as you write your text and make sure that you don’t forget anything important.

Formatting for easy reading

If you’re using a word processor, there are some formatting options that can help make your product description easier to read. The first option is to set the text as “centered.” This will ensure that the text is spaced evenly and will be easier on the eyes. You can also format it with a large font size so that your customers don’t have to strain their eyes while reading what you have to offer them.

Another option is to use bullets or numbered lists. They are often easier than paragraphs because they provide a break in between each point and give your customer’s brain a chance to digest what they’ve just read. You’ll also want to make sure you’re using short, easy-to-read sentences for maximum impact on your customer’s attention span.

Writing in the present tense

The best way to start writing your product description is by using the present tense. This may seem like an odd rule, but it’s important to do so. Think about it this way: if someone is reading your description, they’re not going to want to know what that product used to be. They want to know how it will make them feel or what it will do for them in the future.

If you start out with “This is a helpful gadget for…” then it doesn’t give the reader much of a sense of what the product does for them now or in the future. Starting with the present tense gives people that sense and helps them imagine themselves using your product right away.

Include a call to action

Don’t forget to include a call to action! When it comes time to writing your product description, you’ll have the opportunity to not only sell the product but also encourage potential customers to make a purchase. Be sure to include a call-to-action in your description so people know they can click on the link or buy now button.

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