Image Credits: MART PRODUCTION
In 2022, ecommerce web design will focus on simplicity and user experience. Shoppers want an easy, intuitive checkout process, and they want to be able to find what they’re looking for quickly and easily.
To make your ecommerce site stand out, consider using the following seven design trends:
Responsive Design
Responsive design is a web design approach that makes your website look good on any device, whether it’s a desktop computer, a laptop, a tablet, or a smartphone. By using responsive design, you can create one website that automatically adapts to the size and shape of the device it’s being viewed on. This is a great trend for ecommerce websites, because it means that no matter what device a shopper is using, your website will look great.
To create a responsive ecommerce website, you’ll need to use a responsive ecommerce platform like BigCommerce. BigCommerce offers a range of responsive templates that will automatically adapt to the size of the device being used, and it also includes built-in features like responsive checkout and product pages that will ensure a great shopping experience for your customers.
Flat Design
Flat design is a style of interface design that emphasizes simplicity and usability. It was popularized in the early 2010s by Apple and Google and is now used by many websites and applications.
Flat design eschews the use of textures, shadows, and gradients in favor of a minimalist style that emphasizes typography and user interface elements. This makes interfaces easier to use and understand and allows them to load more quickly.
If you’re looking to update your ecommerce website for 2022, consider using a flat design. This simple and modern style is sure to appeal to your shoppers and help you stand out from the competition.
Single Page Websites
With single-page websites, all the content for your website is on one page, rather than spread across multiple pages. This can be a great option for small businesses or ecommerce stores that want a simple, easy-to-navigate website.
There are a few benefits of using a single-page website:
1. They’re easy to update. Since all the content is on one page, you can easily make changes and updates as needed.
2. They’re mobile-friendly. A single-page website will display properly on any device, making it easy for mobile shoppers to browse your products and buy from you.
3. They’re SEO-friendly. Single page websites are easy for search engines to index, which can help your website rank higher in search results.
Animations And Parallax Scrolling
Animations
Animations are a great way to add interest and excitement to your ecommerce site. They can help to keep shoppers engaged and encourage them to explore more of your site.
Parallax Scrolling
Parallax scrolling is a technique that creates the illusion of depth by moving different elements of a page at different speeds. It can be a great way to add interest and visual intrigue to your ecommerce site.
Microsites
Microsites are a great way to create a completely separate ecommerce experience for a specific product or collection. They can be used to highlight a new product line, sale, or promotion.
Microsites are also a great way to target a specific audience. For example, if you’re selling a new line of luxury watches, you might create a microsite specifically for affluent shoppers.
Microsites can be used to drive traffic to your main ecommerce site, or they can be used as a standalone site. If you’re using a microsite as a standalone site, make sure it’s easy to navigate and that shoppers can easily find what they’re looking for.
When creating a microsite, be sure to include clear calls to action and links to your main ecommerce site. You also might want to include a contact form or email address so shoppers can reach out if they have any questions.
Navigation And Usability Are Paramount
In 2022, ecommerce web design will continue to focus on usability and navigation. These two factors are key to a positive shopper experience and are essential for converting shoppers into buyers.
To ensure a great user experience, make sure your navigation is easy to use and your site is easy to navigate. Use clear and concise labels, and make sure your menus are easy to understand.
Additionally, focus on making your checkout process as simple and fast as possible. Reduce the number of steps required to complete a purchase, and make sure all of the information required is easy to find.
By focusing on usability and navigation, you can create a more positive shopping experience for your customers, which will lead to more sales.
Static Website Design Is Out
Static website design is quickly becoming a thing of the past. In today’s digital age, users expect websites to be interactive and engaging. That’s why static websites are losing their appeal, and dynamic website design is becoming increasingly popular.
Dynamic websites are more visually appealing and engaging, and they allow users to interact with the content in a more meaningful way. They also make it easier for users to find the information they need, and they make it easier for users to complete transactions.
So if you’re looking to create a more effective and engaging ecommerce website, you should consider using dynamic website design. It’s a proven way to improve your website’s usability and performance, and it’s sure to appeal to your users.
Keep It Conversational
One of the biggest ecommerce web design trends for 2022 is keeping it conversational. This means using more video and interactive elements to help shoppers feel like they’re engaging with a real person, not just a web page. This can be done by adding chatbots to your site, using more customer testimonials, or incorporating interactive product demos.
Another way to keep it conversational is to make sure your checkout process is as simple and quick as possible. Shoppers don’t want to spend a lot of time filling out forms and entering credit card information, so make sure your checkout process is streamlined and easy to use.
Finally, use engaging copy throughout your site to keep shoppers engaged. This could be in the form of blog posts, informative product descriptions, or funny memes. Anything to keep shoppers entertained and interested in your site.
Video Is The New Black
As we move further into the 21st century, video is becoming an increasingly more important part of online marketing. In 2022, ecommerce businesses should make use of video to show off their products and explain why shoppers should buy from them.
Video is a powerful medium that can be used to create an emotional connection with shoppers, and it can also be used to show off your products in a more engaging way than plain text and images. In 2022, ecommerce businesses should make use of video to show off their products and explain why shoppers should buy from them.
Video can also be used to create a more personal connection with shoppers. By showing off your team and your company culture, you can make shoppers feel more comfortable buying from you. Additionally, video can be used to create “how-to” tutorials that can help shoppers understand how to use your products.
If you’re not already using video in your ecommerce business, it’s time to start. Video is an essential part of online marketing in 2022, and it can help you increase your sales and connect with more shoppers.
Videos Are In
According to a study by Wyzowl, 83 percent of businesses reported that video has helped them increase brand awareness. Additionally, 76 percent of businesses reported that video has helped them increase sales.
It’s no wonder then that more and more businesses are using video as a part of their ecommerce marketing strategy. Videos can help you explain your product or service in a more engaging and memorable way, which can lead to more conversions.
There are many different types of videos you can use on your ecommerce site. You can create product videos to show off your products in action, explainer videos to help customers understand your product or service, or customer testimonial videos to show how others have benefited from your product or service.
No matter what type of video you create, make sure it is high quality and engaging. You want to make sure that you’re putting your best foot forward and attracting customers to your site.
Design Is Becoming More Minimalistic
In 2022, eCommerce design is moving towards a more minimalist approach. This means reducing the clutter on your pages and focusing on clean, simple designs that make it easy for shoppers to find what they need and make a purchase.
One way to achieve a minimalist look is to use less text and more images and videos. This helps to keep the focus on the products and makes the buying process more engaging and fun.
Another trend in 2022 is the use of animated GIFs and videos. These can be used to show off your products in a fun and engaging way and can help to increase conversion rates.
Finally, be sure to focus on making the checkout process as simple and easy as possible. Use clear and concise labels, and make sure all of the important information is easy to find.
Cinemagraphs
Cinemagraphs are still images with a small amount of movement. They are created by combining a photograph and a short video clip to create a seamless loop. Cinemagraphs are a creative and eye-catching way to show off your products and can be used on social media, in email marketing, and on your website.
Adding cinemagraphs to your ecommerce website can help you stand out from the competition and capture attention. They are a great way to show off your products in a unique and engaging way and can help you connect with your audience on a deeper level. Cinemagraphs can also be used to create a more professional and polished look for your website.
Hamburger Menus
Hamburger menus are a popular web design trend for ecommerce sites in 2022. They allow shoppers to quickly and easily navigate to the page they want to view, without having to scroll through a long list of menu items.
Another benefit of hamburger menus is that they take up less space on the screen, making it easier for shoppers to see what else is on the page. This is especially important on mobile devices, where screen space is limited.
If you’re looking to add a hamburger menu to your ecommerce site, there are a few things to keep in mind. First, make sure the menu is easy to find – it should be in a prominent location on the page. Second, make sure the menu is easy to use – it should be simple to navigate and there should be clear labels for each section.
Finally, make sure the menu looks good – it should be well-designed and fit in with the overall look and feel of your website.
