In the past few years, content marketing has emerged from an unknown tactic to a strategy that major e-commerce retailers are using to boost their revenue.
This article will provide you with 7 best practices for your e-commerce content marketing campaign. With these strategies, you can improve traffic, conversion rates, and customer loyalty.
You’ll see how you can start optimizing your e-commerce website, as well as your email marketing efforts.
Optimizing your E-Commerce Website
Optimizing your website is an important first step of your content marketing campaign. It’s one of the most common ways to attract visitors and convert them into customers. Here are a few things you can do to optimize your e-commerce website:
-Use rich snippets to rank higher in Google search results pages.
-Feature customer reviews on product pages to demonstrate your products’ authenticity and quality.
-Organize your store by category and make it easy for people to find items they want quickly.
-Promote seasonal sales on your homepage or blog to encourage more conversions.
Perform a Site Health Analysis
In order to improve your e-commerce website, you’ll want to perform a site health analysis. This will help you identify the various components that are impeding your conversion rates. It’s also an opportunity for you to conduct an audit of potential areas where improvements need to be made.
In order to perform a site health analysis, you’ll have to look at five different metrics:
-Page load time
-Site speed index
-Site responsiveness
-Mobile usability
-Website security
After looking at these metrics and identifying any problems, you can then work on improving those areas in order to improve your conversion rates. For instance, if your page load time is too long or your site isn’t mobile responsive, then it would make sense for you to invest in speeding up your site or making it more responsive.
Create and Publish Content That Gets Shares
To get people to share the content you publish, make sure it’s actually worth sharing! For example, if you’re writing about “10 Tips on How to Improve Your Website,” make sure you actually provide ten tips in the article.
You’ll also want to include helpful visuals and a catchy headline. You can even include an offer that says something like “share this article and get 10% off your order!” This will encourage your followers to share the post with their friends and family.
Keep in mind that one of the main reasons people share content is because they find it entertaining or informative. So, make sure to write about topics that are relevant to your audience so readers will want to share them.
Email Marketing
Email marketing is one of the most effective ways to communicate with your customers. Online shoppers are 64 times more likely to make a purchase after reading an email campaign than if they don’t receive one. That’s why it’s important for retailers to keep sending out relevant and engaging emails that provide value to their customers.
Below are 6 best practices for your e-commerce email marketing campaigns:
– Share new arrivals, offers, and promotions.
– Provide helpful tips on how to care for products.
– Offer promotions when a customer has spent a certain amount of money.
– Send product recommendations based on past purchases or browsing history.
– Ask for reviews of an item in a follow up email campaign.
– Include a personalized message in each email campaign
Write engaging subject lines
One of the most important parts of your e-commerce email marketing is the subject line. It will often be what determines whether or not a customer opens your emails. It’s also a good idea to use compelling headlines and make your message short, but detailed.
If you want people to click on an email and read it, you need to write an enticing subject line that encourages them to click. Try using these tips:
– Make the subject line short but descriptive
– Use numbers in the subject line (like “12 of our best deals”)
– Mention how much money they’ll save
– Ask a question in the subject line (like “Do you like this deal?”)
*Be creative! You’re only limited by your own imagination.
Craft a personalized email message
One of the best ways to improve your e-commerce content marketing campaign is to start crafting personalized email messages. A personalized message reflects that your business understands and cares about your recipients.
You should also think about adding call-to-actions in every email that you send, ensuring you’re always asking something of your recipients. For example, if you are writing an email with a product promotion, you might include a call-to-action to ‘shop now’ or ‘sign up for our newsletter’.
You should also segment your email list to ensure that you’re sending the right message to the right person. Some people will be interested in more than one type of offer – make sure they don’t miss out on other promotions by sending them what they want!
Incentivize people to open your emails with an offer
The way that you should start your campaign is by incentivizing people to open your emails. You can do this by offering people something in return, such as a discount or sale. The more they engage with your email, the more likely they are to convert into a customer.
Conclusion
E-commerce marketing is more than just emails and social media posts. It’s also about optimizing your website, creating great content and getting people to share it. Whether you’re a small business owner or a large corporation, there are plenty of ways to make your marketing more successful.
Here are the seven best ways to improve your e-commerce content marketing campaign:
1. Optimize your E-Commerce Website
2. Perform a Site Health Analysis
3. Create and Publish Content That Gets Shares
4. Email Marketing
5. Write engaging subject lines
6. Craft a personalized email message
7. Incentivize people to open your emails with an offer
