It’s time to take a look at your product catalogs. It’s not enough to have some great products, you need to make sure that people can find them in the first place. With e-commerce booming and more and more competition, it’s important that your online presence is strong and easy for potential customers to navigate.
Here are some tips for designing a functional product catalog that will help you update your product catalogs in a snap!
Make your e-commerce store mobile-friendly
One of the most important things to remember when designing your product catalog is to make it mobile-friendly. Today, over half of all internet traffic comes from mobile. If your potential customers can’t access your site on their phone, chances are they’ll just go somewhere else.
Provide product descriptions that are engaging and informative
A product description is a perfect place for you to include information about your product’s features, benefits, and prices. Online shoppers are more likely to purchase an item if they have full understanding of what they are purchasing.
Ensure your catalog is accessible
It’s important to make sure that your online product catalog is available and accessible for all of your customers. You don’t want to turn away eager shoppers due to a glitch or error.
Give shoppers the opportunity to purchase products with a single click
If you have a product catalog, you need to give shoppers the opportunity to purchase products with a single click. It’s not enough to leave them with just a picture of your product and their details. They need to be able to see your price and add it to their cart in one click.
Add social media links to your site
One of the most important aspects of a functional product catalog is the ability to share products on social media. This can be done by adding a Facebook like button or a Twitter tweet button next to your products. They’re often easy to find, and will allow interested visitors to keep track of your company and create an online community.
Include city/region information for local shoppers
If you’re an online retailer, it’s important to include the city or region where your products are located. If people are looking for a product but don’t know what the city is, they won’t be able to find it. While this may seem like common sense, many companies forget about this crucial information when designing their catalogs.
Have you ever been to a website and couldn’t find the location of a store? It’s frustrating! This is why it’s so important to include this information in your product catalogs. If someone has already said they want to shop in your area, take them directly to your products by including the city or region of where they can purchase your goods.
Improve SEO & generate more traffic with AI content creation
SEO is an important part of digital marketing. If you’re not ranking for your industry keywords, you’re missing out on potential customers and a ton of traffic. Thankfully, AI content creation can help! AI content creation will make sure you rank higher than the competition by producing high-quality content that’s optimized for specific keywords.
Allow shoppers to browse by category or keyword
People are going to want to browse your catalog for products and find the one they want. Make it easy for them by using categories or keywords that can be searched.