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Writing Unique Product Descriptions: Crafting a Memorable Online Store Experience

4:10 pm GMT

March 8, 2022

Table of contents

Did you know that your product description is the #1 ranking factor for search engine optimization? If you want to attract more customers, then it’s critical that your product descriptions are appealing. There are many different ways to write a compelling description – but it all comes down to how unique and memorable it is. Here are some secrets on how to write a product description that will stand out.

Form the perfect headline

The first step to crafting a good product description is the headline. What are the advantages of using a headline for your product description?

– It is easy for people to remember

– It captures the essence of your business

– You can use it in other marketing campaigns, like on social media

It’s important that your headline has three main points: who, what, and why. The best headlines are short and concise. Keep in mind that it should grab the attention of users scrolling past it on social media feeds or landing pages. Don’t forget to make it descriptive! In one word, you want to be able to answer those three questions about your business. For example: “Unique custom jewelry designs by Rebecca” – this would be an excellent headline because it answers who (Rebecca), what (custom jewelry designs), and why (unique).

Keep It Concise

You want to keep your product descriptions brief and concise. You should include the features and benefits of the products, but don’t get into intricate detail. Your goal is to write a memorable description that will encourage people to buy your product without overwhelming them with information about its specs.

Offer Something Unique

You want to stand out in the crowd when you’re writing your product descriptions. To do this, you need to offer something unique. This can be anything from writing a funny description, offering an explanation of how it was created, or highlighting an aspect of the product.

When you provide a unique selling point for your products that others don’t offer, customers will be more likely to choose yours over another’s.

Write a Compelling Story

A lot of people make the mistake of listing off their products features and benefits. However, this is not what will get your customers to buy your products. What will get them to buy? A compelling story.

With that in mind, you need to ask yourself: what’s the story behind my product? You should tell a compelling story about how your product came to be or why it was made. The goal is for customers to connect with the story and have an emotional response.

An example would be a jewelry company that tells its story about how each piece is carefully handcrafted by artisans in Sri Lanka. It also discusses how much pride they take in their work and why they love making everything by hand. This would be a great way to show off more than just their jewelry – they’re telling their own brand story as well. Or if you’re selling a children’s toy, talk about how it helped inspire creativity or curiosity in your child when you first got it.

Let Your Customers Explore

One of the secrets to writing a unique product description is to let your customers explore. The best product descriptions allow your customers to explore what you’re offering. This means that for clothing, you want to include photos of it on different body shapes and sizes – not just one standard size. For beauty products, you might want to include photos of people using the product. When they can see the product in action and put themselves into a certain situation, they’ll be more likely to purchase it.

Include Proof

A product description should be as thorough as possible. It’s not enough to simply list out the features of your product and leave it at that. Your description should also include testimonials, reviews, and other points of evidence that show the quality of your product. For example, if you are selling a chair, you could have a review from a client who has purchased the chair before. Include information about the customer’s experience with using the chair and how they liked it or didn’t like it. A good way to do this is by leaving your customers’ comments up on your website for others to see. This imparts authenticity to your business and helps to build trust with potential clients about the products that you are selling.

AB Test your content

(Best Practice)

To test the effectiveness of your product descriptions, you can perform an A/B test. For example, you could write two versions of one product description. One is a more traditional description, and the other is a more personalized description. You then send the same number of people to each page, tracking the number of people who purchase from each page.

You will be able to see which version gets more purchases. The better performing description should serve as a model for future descriptions. This will help you identify what appeals to your customers and improve search engine optimization (SEO).

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