How to use keywords in content writing

Why are keywords important? When it comes to content writing, the use of keywords is essential in order to rank high in search engine results pages (SERPs). By including relevant keywords in your articles, you can make your content more visible to potential readers who are searching for information on that topic. In addition, keywords […]

How To Control Advertising Costs While Maintaining Your Competitiveness

Photo by Jose Francisco Fernandez Saura Advertising is a form of communication that is used to promote or sell a product, service or idea. It is often used to create awareness about a particular product or service, and can be used to increase sales or encourage people to take a particular action. There are a […]

Google Core Web Vitals: What They Are And Why They Matter

Photo by Caio What Is Google Core Web Vitals? Google Core Web Vitals is a new algorithm that is being used to rank pages. It is still in beta, but we have some information about how to prepare for it. The algorithm is designed to rank pages based on their overall quality, using factors such […]

How To Use PR To Grow Your ECommerce Brand

Photo by George Morina As an eCommerce brand, you know that online visibility and traffic are key to success. But generating this visibility and traffic can be a challenge, especially when you’re up against bigger and more well-known competitors. One way to get around this challenge is to focus on PR. PR can help you […]

Rethinking Customer Retention Strategies

Photo by Andrea Piacquadio Introduction It’s no secret that retaining customers is key to a company’s success. A recent study found that 89 percent of customers who left a brand said they would have stayed if the company had made an effort to understand what they wanted and provided a better customer experience. So, how […]

Tips For Implementing A Nostalgic Branding Strategy

Image Credits: Eva Elijas There’s no question that nostalgia is a powerful marketing tool. Many companies are finding success by incorporating nostalgia into their branding. But will nostalgic branding work for your company? There’s no one-size-fits-all answer to that question. It depends on the products or services you offer and the target audience you’re trying […]

The Importance of a Multilingual SEO Strategy for E-commerce Brands

When it comes to competition, not all brands have the same advantages. One area where a lot of brands fall short is their use of search engine optimization (SEO). SEO is an important part of any e-commerce brand’s marketing strategy because it helps generate traffic and boost sales. However, some brands fail to take advantage […]

Tips and Tricks to Update Your Product Catalogs In A Snap!

It’s time to take a look at your product catalogs. It’s not enough to have some great products, you need to make sure that people can find them in the first place. With e-commerce booming and more and more competition, it’s important that your online presence is strong and easy for potential customers to navigate. […]

5 Steps to Developing Multilingual Content for Your Shopify Store

  Do you want to expand your business to new markets? Do you have customers who speak different languages? Do you have a multilingual team? If so, it’s time to start thinking about translating your website into other languages. Many brands and retailers may think that translating the entire site into another language would be […]