Tips To Maximize Your Facebook strategy for Black Friday Shopping Strategy

Photo by Karolina Grabowska Are you looking for the best Black Friday deals? Well, look no further than Facebook! This social media platform is a great way to connect with friends and family as well as customers. Black Friday is a popular shopping day in the United States and many shoppers take to Facebook to […]

How To Use PR To Grow Your ECommerce Brand

Photo by George Morina As an eCommerce brand, you know that online visibility and traffic are key to success. But generating this visibility and traffic can be a challenge, especially when you’re up against bigger and more well-known competitors. One way to get around this challenge is to focus on PR. PR can help you […]

How To Optimize Your Google Shopping Feed For Greater Visibility

Photo by Huỳnh Đạt If you’re running an online store, optimising your Google Shopping feed is key to getting your products in front of as many potential buyers as possible. Here are some tips to help you get started: Google Shopping Feed Fundamental Tips 1. Make sure your products are correctly categorised When you’re creating […]

The Amazon Opportunity: Why Your Brand Needs To Sell On Amazon

Photo by Fabian Hurnaus How Amazon Works As an online retailer, Amazon should be one of the channels you consider when expanding your sales reach. With over 310 million active users, Amazon is a major player in the ecommerce space. What’s more, Amazon Prime members are highly engaged and spend more on Amazon than other […]

Tips To Optimize Your Google Shopping Campaigns For The Holidays

Photo by Haley Black It’s important to start planning for your Shopping campaigns well in advance of the busiest times of year. This will allow you to properly research and prepare your campaigns, as well as test and optimize them before the rush of traffic hits. In this guide will give you a few tips […]

Rethinking Customer Retention Strategies

Photo by Andrea Piacquadio Introduction It’s no secret that retaining customers is key to a company’s success. A recent study found that 89 percent of customers who left a brand said they would have stayed if the company had made an effort to understand what they wanted and provided a better customer experience. So, how […]

Ecommerce Web Design Trends You Should Be Aware Of

Image Credits: MART PRODUCTION In 2022, ecommerce web design will focus on simplicity and user experience. Shoppers want an easy, intuitive checkout process, and they want to be able to find what they’re looking for quickly and easily. To make your ecommerce site stand out, consider using the following seven design trends: Responsive Design Responsive […]

Why PWAs Are A Game-Changer For Ecommerce Sites

Image credits: Brett Sayles Introducing Progressive Web Apps Progressive web apps (PWAs) are web apps that offer the benefits of a native app, including speed, security, and an improved user experience. Here are the reasons your eCommerce business should switch to a progressive web app. Reducing Costs And Complexity Progressive web apps offer a host […]

How To Create A Great User Experience For Your Ecommerce Website

Image Credits: picjumbo.com A positive user experience is essential for the success of any eCommerce store. By following some simple tips, you can make sure that your customers have a positive experience that will keep them coming back. One of the most important aspects of creating a great user experience is providing a well-organized and […]