{"id":14701,"date":"2022-03-24T18:41:00","date_gmt":"2022-03-24T18:41:00","guid":{"rendered":"https:\/\/www.shopia.ai\/?p=14701"},"modified":"2022-03-30T21:27:10","modified_gmt":"2022-03-30T21:27:10","slug":"keeping-product-descriptions-up-to-date","status":"publish","type":"post","link":"https:\/\/www.shopia.ai\/blog\/keeping-product-descriptions-up-to-date\/","title":{"rendered":"The importance of keeping your product descriptions up to date"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>The product descriptions on your e-commerce website are an important component of any marketing strategy. These descriptions should be designed to encourage shoppers to make a purchase. A well-written description can increase conversion rates and may also help with SEO. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why are product descriptions important?<\/strong><\/h2>\n\n\n\n<p>In order to keep up with the ever-changing digital landscape, it\u2019s important that you frequently update your product descriptions. It\u2019s easy to get complacent and stop paying attention to the quality of what you\u2019re posting online, but if consumers aren\u2019t enjoying their experience or they don\u2019t know what they are buying, they will leave without buying anything. Some tips for keeping your product descriptions up to date include:<\/p>\n\n\n\n<p>1) updating as soon as new features are available<\/p>\n\n\n\n<p>2) including more visuals<\/p>\n\n\n\n<p>3) being strategic about when you post content<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How do product descriptions help with SEO?<\/strong><\/h2>\n\n\n\n<p>If you\u2019re in the business of selling products online, it\u2019s important that you keep your product descriptions up to date. Well-written descriptions can increase conversion rates and may also help with SEO.<\/p>\n\n\n\n<p>Search engine crawlers rely on content for ranking pages, so if a search engine sees outdated or irrelevant content, your rankings will go down.<\/p>\n\n\n\n<p>If you have an e-commerce site and don&#8217;t update the descriptions of your products, this could result in losing traffic and sales. Regularly updating your product descriptions can help with SEO because it\u2019s more relevant to what people are searching for online. It\u2019s also going to make your brand more visible to shoppers who may be looking for products like yours.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tips for maintaining updated content on your website<\/strong><\/h2>\n\n\n\n<p>1) update as soon as new features are available<\/p>\n\n\n\n<p>2) include more visuals<\/p>\n\n\n\n<p>3) be strategic about when you post content<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>AI Content writers can help<\/strong><\/h2>\n\n\n\n<p>There are many reasons why AI content writers can help you keep your product descriptions up to date. A few benefits of using AI content writers include:<\/p>\n\n\n\n<p>1) They can continuously monitor your website for updates<\/p>\n\n\n\n<p>2) They can create content for you that is more engaging and personal<\/p>\n\n\n\n<p>3) They can create content quickly without requiring a lot of time from a human writer<\/p>\n\n\n\n<p>4) You don\u2019t need to pay them as much<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The product descriptions on your e-commerce website are an important component of any marketing strategy. These descriptions should be designed to encourage shoppers to make a purchase. A well-written description can increase conversion rates and may also help with SEO. Why are product descriptions important? In order to keep up with the ever-changing digital landscape, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_selected_social_profile":[]},"categories":[675,605],"tags":[],"table_tags":[],"_links":{"self":[{"href":"https:\/\/www.shopia.ai\/wp-json\/wp\/v2\/posts\/14701"}],"collection":[{"href":"https:\/\/www.shopia.ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shopia.ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shopia.ai\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shopia.ai\/wp-json\/wp\/v2\/comments?post=14701"}],"version-history":[{"count":0,"href":"https:\/\/www.shopia.ai\/wp-json\/wp\/v2\/posts\/14701\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shopia.ai\/wp-json\/wp\/v2\/media\/14702"}],"wp:attachment":[{"href":"https:\/\/www.shopia.ai\/wp-json\/wp\/v2\/media?parent=14701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shopia.ai\/wp-json\/wp\/v2\/categories?post=14701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shopia.ai\/wp-json\/wp\/v2\/tags?post=14701"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/www.shopia.ai\/wp-json\/wp\/v2\/table_tags?post=14701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}