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Amazon’s DSP: What You Need To Know

9:50 pm GMT

June 23, 2022

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Photo by Luis Quintero

Amazon DSP Strategy

The Amazon DSP is a key part of Amazon’s strategy for developing better audio, video and machine learning products. The audio focus is on developing Echo products that use the Amazon DSP for far-field voice processing, while the video focus is on using the Amazon DSP for image processing and delivering a better viewing experience for Amazon Prime Video customers. The machine learning focus is on using the Amazon DSP for voice recognition and natural language processing.

In addition to its use in Echo products and Amazon Prime Video, the Amazon DSP is also used in Amazon’s Fire TV products. The Fire TV Stick, which was released in October 2015, uses the Amazon DSP for voice recognition and natural language processing. The Fire TV, which was released in September 2014, uses the Amazon DSP for image processing and delivering a better viewing experience for Amazon Prime Video customers.

How To Use Amazon DSP

The Amazon DSP can be used in a number of ways to improve your digital media experience. Here are a few examples:

1. Audio – The Amazon DSP can be used for far-field voice processing in Echo products. This allows you to control your Echo devices using your voice from a distance, which is especially useful if your hands are occupied.

2. Video – The Amazon DSP can be used for image processing to improve the viewing experience for Amazon Prime Video customers. This includes enhancements such as improving the quality of images, reducing noise, and increasing the brightness and contrast of videos.

3. Machine Learning – The Amazon DSP can be used for voice recognition and analysis. This allows you to control your devices, access information, and interact with content using your voice.

Amazon DSP Pricing

The Amazon DSP is priced on a CPM basis.

Amazon DSP Targeting

The Amazon DSP is focused on three key areas: audio, video and machine learning. The audio focus is on developing Echo products that use the Amazon DSP for far-field voice processing, while the video focus is on using the Amazon DSP for image processing and delivering a better viewing experience for Amazon Prime Video customers. The machine learning focus is on using the Amazon DSP for voice recognition and natural language processing. This allows Amazon to provide better customer experiences across its product lines.

Amazon DSP Ad Formats

The Amazon DSP offers a variety of ad formats, including display, native, and video ads. Display ads are static images that are placed in the margins of webpages, while native ads are embedded in the content of the webpage. Video ads are played before, during, or after a video clip.

All of the Amazon DSP ad formats can be targeted to specific audiences based on demographics, interests, and other factors. Advertisers can also use retargeting to target people who have visited their website or interacted with their brand in some other way.

The Amazon DSP is a valuable tool for advertisers because it has a large reach and can target people based on their interests and behaviors. Advertisers can also use the Amazon DSP to retarget people who have interacted with their brand in some way.

Conclusion

The Amazon DSP is a versatile processor that can be used for a variety of applications, including audio, video and machine learning. Its versatile design allows it to be used for a variety of purposes, making it a valuable tool for Amazon.

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